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Firm completes targeted acquisition of Push Holdings To Establish North American Footprint With $25 Million Deal

Little Rock, Arkansas — Little Rock native and Weyland Tech CEO, Brent Suen, recently placed a $25 million bet on the explosive mobile app industry.

The company made a strategic acquisition of Push Holdings, a privately-held subsidiary of ConversionPoint Technologies (CPT), in an all-stock deal worth $25 million.  The deal closed January 9 and establishes an important North American footprint for Suen’s company and provides more access to a market where mobile-first consumption is exploding among all age groups.

Consideration for the transaction is comprised of 35,714,285 shares of Weyland Tech common stock priced at a premium to the current market valuation. Of the total consideration, 28,571,428 shares are payable to CPT upon closing, with the balance of 7,142,857 shares payable subject to the achievement of certain performance milestones and other criteria. The acquisition includes approximately $1.5 million in cash on Push’s balance sheet to support the transition and integration, as well as the launch of CreateApp in the U.S.

“We continue to believe Push will be a highly transformative acquisition on multiple levels, and will drive strong revenue growth and market expansion,” said Suen. “Push’s eCommerce platform is highly synergistic to our existing mCommerce technologies, particularly with CreateApp and AtozGo. Our respective offerings are both mobile-friendly and can provide complementary products and services, while our technology and revenue models can be seamlessly integrated into a single platform.”

According to ComScore’s recent Global State of Mobile, U.S. and Indonesia represent two of the largest markets for mobile-first consumption. In fact, ComScore reports show U.S. consumer total minutes spent online ballooned by 45 percent from 2017 – 2019. And, of that time online, U.S. and Indonesian consumers spend all but about 10 percent of their time on mobile in apps. Simply put, time on mobile is dominating time spent online like never before and it represents a strategic opportunity for businesses and marketers to reach consumers.

To grow Weyland Tech within the North American market, Suen turned to Confidential Business Intermediaries, a business brokerage firm located in the midsouth that specializes in business sales, targeted mergers and acquisitions. Within the Central Arkansas CBI offices, Suen looked to his fellow Little Rock residents and family friend Ashton Woodward for trusted counsel. Ashton and CBI Sr. Intermediary Shep Campbell went to work researching the opportunity, reviewing best-fit brands and serving as trusted advisors to the deal.

“It would have been easy to bring in a New York or Silicon Valley advisor but it’s about the people – Shep and Ashton dug in, took a unique approach to valuation analysis and got us to the finish line with attitudes that were fantastic,” said Brent Suen, CEO of Weyland Tech. “We’re thankful to Confidential Business Intermediaries Shep Campbell, Ashton Woodward and the support team at CBI for advising on the acquisition of Push Interactive.”

Personal attention is a trademark of CBI, explained Sr. Intermediary Shep Campbell. “Our business is built on trusted relationships and a passion to support sellers and buyers every day as we guide them on transitioning in or out of businesses,” Campbell said. “The only job we have is to help our clients reach their goal.”

CBI offers a range of services to enable selling or buying businesses including its targeted acquisition, confidential auction and other main street and middle market sales and financial lending tools, explained Central Arkansas Office Owner Connor Grimes.

“Working alongside Brent, a long-time friend and respected business executive, was deeply rewarding as it allowed us to help his team identify future growth through our targeted acquisition processes,” explained CBI professional intermediary Ashton Woodward. “As a consultant to Brent we identified the criteria for target companies and then worked alongside his team every step of the way.”

If you are searching for the perfect opportunity and haven’t found a fit with any of our existing, operational, businesses for sale, consider buying a franchise. Put the CBI Franchise Consultants team to work to help you find the best opportunity for you and your budget. Watch our video to learn more!

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The realm of digital store fronts can be complex and there are some examples of small businesses getting into hot water when it relates to copyright infringement and ADA Compliance. My firm, OSIYO, provides SEO consulting support for businesses in the Oklahoma/Arkansas region and I routinely work with my clients to help them be aware of these potential missteps.

For overzealous litigators, copyright infringement and ADA compliance could be costly to small business owners.

While there’s a lot of emphasis and desire to use strong visuals and impactful imagery when communicating about your brand, there’s a downside if not handled properly.

The danger, however, is that sometimes googling an image to use may seem quicker and easier. But, it comes with a great deal of risk and liability to you and your business. Simply put, it’s not legal. You don’t own it. And, be warned. There are larger organizations who have the staff and resources to sift through countless sites and posts to flag their content and, when discovered, can and often, do, take legal action.

The better solution is to take time to create your own collection of photographs, video and other visuals. But, if you don’t have the time or the talent to do that yourself, you may need to consider for-purchase subscriptions. 

We like this infographic created by Visme that serves as a helpful guide on correct image usage.

Further, I recommend checking with your website developer to ensure all images used on your site are in compliance.  Note that if they used images that were licensed to them, this may not be accepted to be used on your website.  

The Americans with Disabilities Act (ADA) extends to the digital realm, too. And, for small business owners, that means expanding web content access to all users. For small business owners, especially those that are ADA Title I or ADA Title III, the first step to consider is your website. Some first steps could include focus on aspects of the site that provide for text transcripts, alternate text tags, easy and organized layout.  There are some plugins that help to address most of these issues.  One that I have started using is a WordPress plugin Want to learn more? Click for a great overview on the topic or give me a call.

  Randy Bacon Founder | Osiyo Digital Marketing & SEO

• Purchase adequate liability insurance
• Structure your business appropriately
• Minimize the amount of cash in your business
• Take advantage of the asset exemptions provided by the law in your state

Find the complete article here: https://www.nav.com/blog/protecting-your-personal-assets-as-a-business-owner-241379/